Bright was founded with a mission to provide a safe television destination for young children and their families. Observing that much of the children's programming available today largely ignored educational and values based content, the founders set out create a healthy alternative to the entertainment-fueled content that saturates the current children's TV marketplace. Under that premise, Bright TV was born - aiming to put learning and education first, but in a fun and entertaining manner.
Bright is being built as multi-platform linear and VOD network centered on live action, learning and education themed content. The Bright voice is designed to reach pre-school and elementary school-aged children, as well as their families. Original series are mixed with exclusive acquired content to provide a unique value proposition for the children's television space.